In the papers again!
Apr. 20th, 2012 02:16 pmMetro: Will 3D printing revolutionise the way we eat?
Others see trouble ahead. With the notorious Pirate Bay file sharing website hosting 3D printer designs, legal battles lie in wait. Lawyer Simon Bradshaw said: ‘I think we are going to have a very big court case in the next couple of years because someone is going to say “I have rights and I want to enforce them”. ‘I would not be surprised if there was pressure to change the law. When we get to the stage when you can print a Louis Vuitton handbag big brands are going to start jumping up and down.’
Others see trouble ahead. With the notorious Pirate Bay file sharing website hosting 3D printer designs, legal battles lie in wait. Lawyer Simon Bradshaw said: ‘I think we are going to have a very big court case in the next couple of years because someone is going to say “I have rights and I want to enforce them”. ‘I would not be surprised if there was pressure to change the law. When we get to the stage when you can print a Louis Vuitton handbag big brands are going to start jumping up and down.’
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Date: 2012-04-20 01:20 pm (UTC)no subject
Date: 2012-04-20 01:28 pm (UTC)no subject
Date: 2012-04-20 01:57 pm (UTC)no subject
Date: 2012-04-20 02:22 pm (UTC)At least they could have used the full quotation.
"When we get to the stage when you can print a Louis Vuitton handbag big brands are going to start jumping up and down. Which will be hilarious and awesome."
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Date: 2012-04-20 08:31 pm (UTC)One can dream...
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Date: 2012-04-20 03:09 pm (UTC)While a printer made Louis Vuitton might be better than the knock off you get down the market, the people who can afford to buy the real thing are, generally, going to buy the real thing because it's the real thing.
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Date: 2012-04-20 03:24 pm (UTC)I think it's okay for civilization to change: it's changed before, and TEOCAWKI turned out not to be the actual end of civilization. But I don't expect the owners of title to lucrative "IP" to go quietly.
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Date: 2012-04-20 04:19 pm (UTC)Frankly, I'd actually think, they probably have a lot more to lose than the actual brands. There's not going to be much work for your Sweat Shop if Joe Public can do it themselves or Derek Trotter can knock out his LVs and Burberrys in the back of the Reliant?
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Date: 2012-04-20 09:49 pm (UTC)no subject
Date: 2012-04-21 04:25 pm (UTC)If you want a handbag, go to a leatherworker in the UK and ask for one. Much leatherworking is quite easy to take up-market, you simply specify better grade materials. It's easy (although somewhat spendy) to make a bag that's every bit as good as a Louis Vuitton.
Then you sit there trying to sell it. With no result. Simply because the market for bags is nothing at all to do with their actual quality, it's about the perception of their desirability. Which in the current TOWIE-watching superficiality, means having the right logo on it and no more.
If you are already making Bangkok Backstreet and you want to sell them, then you need to have 'Sleb du Jour seen carrying one. Then they'll sell. After which your account will point out that you need to spend more on marketing via la 'Sleb and shouldn't waste money on quality materials that no-one cares about. Indeed you may have a duty to your shareholders to do just that.
For as long as sales are driven by 'slebs not stitches, there is no mainstream demand for the quality product.
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Date: 2012-04-21 06:31 pm (UTC)But maybe there is only one of me and eighteen million people whose major desire from a handbag is that it have a misspelled LV logo on it.
I got accosted by a tailor on my first day in Bangkok and ended up with three waistcoats, a (very hot) long-sleeved shirt made of blue silk brocade with gold sigils, and a nicely-fitting suit; none of it has a logo, but it all has an anecdote, and the blue silk brocade stands out in all circumstances.
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Date: 2012-04-21 08:40 am (UTC)no subject
Date: 2012-04-20 04:19 pm (UTC)Congratulations. :)
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Date: 2012-04-20 08:37 pm (UTC)no subject
Date: 2012-04-21 05:33 pm (UTC)no subject
Date: 2012-04-20 05:43 pm (UTC)Re designer knock-offs, I think it's going to have to be a hell of a lot cheaper first. Right now the plastic feedstock to make something like that would probably cost more than a cheap knock-off, if I've checked the prices properly.
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Date: 2012-04-20 08:46 pm (UTC)no subject
Date: 2012-04-21 04:32 pm (UTC)Chocolate making is either cheap (i.e. fast) or expensive and can thus afford the time to hand-work a filling. 3D printing is never going to be as quick as moulding with a pre-made mould, but it doesn't seem to offer much for high-end either. It's hard on the chocolate, so they don't taste great either. You can make custom cartoon figures and robots that have some price premium, but if you just want hollow boxes and balls to hold fillings, a mould works fine already.
I know one local chocolate maker who has already rejected 3D printing, because of its effect on the taste of the chocolate. OTOH, delta robots are pretty common in mid-range chocolate making, for packaging.
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Date: 2012-04-21 07:57 am (UTC)Fashion is all about having what other people can't afford, so anything that can be printed will cease to be fashionable.
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Date: 2012-04-21 04:35 pm (UTC)