Detect Context Of Remark Fail

The scene: the beer aisle at Crossharbour ASDA.

major_clanger: [Peruses assorted bottled real ales]
darth_hamster: I hear that James May is the new face of London Pride.
major_clanger: Really? I didn't know he was active in gay rights.
darth_hamster: Where are we standing, dear?
major_clanger: Oh, that London Pride.